A community of folks who are conducting business with heart and acting on their desire to make a difference.
White Hat Way Is A Mission
It's a brand that stands for something - an uncommon code of honor
Selflessness
the WHW mission is greater than the interests of its founders. At its core, White Hat Way is about the success of business operators and the consumers they serve.
Honesty
Those who adopt the principles and practices of WHW commit to being honest in their business dealings, even when they face a price for doing so.
Transparency
Be open, honest and transparent is foundational to the "White Hat" way of doing business. Making intentions known and visible at all times is essential to establishing and maintaining trust.
Trust
Folks prefer to do business with businesses and individuals they deem as trustworthy. WHW strives to demonstrate ways for business owners and their teams to become known, liked and trusted.
Fairness
To be just and free of discrimination or favoritism. To give basic consideration to the interests of others and be equitable and balanced, especially in matters of influence and enforcement.
Authenticity
To be just and free of discrimination or favoritism. To give basic consideration to the interests of others and be equitable and balanced, especially in matters of influence and enforcement.
Kindness
Being warm-hearted and showing neighborly kindness to others from a place of compassion and strength. Being kind is not a sign of weakness, especially when combined with all of the other principles adopted by WHW businesses and individuals. Further, kindness is widely known to be attractive and to prevail in the end.
Compassion/Empathy
Viewing the misfortunes of others through the lens of caring and concern rather than a perspective of being superior and unaffected. While being compassionate or empathetic does not always mean accepting responsibility for the struggles of others, it should be apparent in language, tone and overall approach.
Generosity/Goodwill
While it is advisable in both business and personal life to make certain that the needs of self are being met first, those who practice WHW principles will naturally give freely of their surpluses, especially to those who contributed to the success.
Honor
In a WHW context, to be honorable is to navigate life and business in an effort to avoid any hint of disrespect or distruct and to be held in high regard by those with whom we interact. Also viewed as being solid and trustworthy.
Humility
To act humbly by maintaining a focus on a larger purpose rather than an emphasis on self-importance with the understanding that one best provides for self in the service and success of others.
Discipline
Entrepreneurs and business leaders who subscribe to WH practices are playing the "long game." In doing so, they recognize that their business enjoys lasting benefit when they keep an eye on the larger purpose and mission, acting proactively with consistency and resisting the urge to be reactive.
Consistency
Being steadfast in the commitment to behave and perform in the same ways day after day in an effort to maintain a high degree of confidence and trust of those with whom we interact.
Integrity
Most often aligned with honesty, integrity is viewed by WHW as consistently possessing many of the attributes listed here and earning respect as result.
Leadership
Firmly and sometimes courageously stepping forward in whatever way is necessary to advance the principles outlined here and ensure the success of the "just cause" or greater mission.
Meet Our Founders
Jim & Michelle Rhoads
Collectively, we can leave the industry better than we found it.
Join the White Hat Way Community
The White Hat Way Community is a growing coalition of individuals, businesses, and industry affiliates who believe that trust, transparency, and ethical leadership are more than buzzwords—they're the way forward.
We’re uniting people who are ready to do business the neighborly way: with integrity, fairness, and a pledge to look out for one another, especially in industries where consumers and dealers deserve better.
Where Doing the Right Thing Is the Standard—Not the Exception.
Yes, I believe in doing the right thing
—even when no one is watching.
Yes, I support the mission of White Hat Way to raise the standard in our industry.
Yes, I trust White Hat Way to protect and ethically guide the use of industry data and AI.
Founding Sponsors
