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White Hat Way and LendRisk Analytics Enter Mission-Driven Collaboration to Bring Transparency to BHPH/LHPH Data Analytics

Alliance will co-develop a published data-translation map — extending White Hat Way's trust-first approach into the deep-analytics layer of the industry, and inviting vendors to build alongside it

[CLEARWATER, FL - July 17, 2026] — White Hat Way, Inc. (WHW), the values-driven coaching, consulting, and dealer peer group company serving the Buy Here Pay Here and Lease Here Pay Here independent auto dealer industry, today announced it has entered into a mutual understanding with LendRisk Analytics (LRA) establishing the foundation for a mission-driven collaboration in the data and technology channel.

The collaboration centers on a shared belief: that deep data analytics only serves the industry when it is translatable, transparent, and trustworthy to the people using it — dealers, vendors, and lenders alike. As a first step, White Hat Way and LRA will work together to write a published map for data translation, a shared reference designed to help the industry's data speak a common, honest language. Cooperation from WHW’s V8 Dealer Group members and their DMS providers is expected to accelerate the process.

"We built White Hat Way on a simple idea — that trust between buyer and seller is the whole business. That same idea belongs in the analytics layer," said Jim Rhoads, Co-Founder and CEO of White Hat Way. "This is White Hat Way showing up as a trusted voice in deep data analytics — bringing transparency to a layer of the industry that has never had a values layer of its own. We encourage every vendor in this space to read this as an invitation to build alongside us."

"Data only creates trust when people can actually understand it," said Daniyal W, Founder of LendRisk Analytics. "That's the opportunity in front of us with White Hat Way — translating deep analytics into something dealers and their partners can get behind. I'm glad to be building this with Jim and his team."

A Collaborative Invitation

White Hat Way's role in this collaboration is explicitly one of trust and experienced translation. The published data-translation map is intended as open, accessible infrastructure that helps every technology and data vendor serving the BHPH/LHPH space communicate more clearly with the dealers they serve. Vendors are invited to engage with the initiative as it develops.

About White Hat Way, Inc.

White Hat Way, Inc. is a values-driven coaching company providing coaching, analytics and peer group services the Buy Here Pay Here and Lease Here Pay Here independent auto dealer industry. Co-founded by Jim and Michelle Rhoads, White Hat Way is built around a single mission: infusing trust between buyers and sellers.

About LendRisk Analytics

LendRisk Analytics is an independent portfolio risk analytics practice serving BHPH/LHPH dealers providing dealer level analysis under NDA. Founded by Daniyal W, the practice exists to give dealers a clearer, more honest read on their own risk position before it becomes a crisis.

Media Contact

Jim Rhoads, Co-Founder & CEO, White Hat Way, Inc.

[email protected]  ·  whitehatway.com